Do you really want your potential customers and website visitors to find your business or blog before they find any of your competitors?
Do you really want to boost your online business or WordPress blog by having more potential clients and ensure people visit your website first?
If so, then for you to stay ahead in the game, it is worth doing your WordPress Website SEO homework!
In short, SEO (Search Engine Optimisation) is a process that optimises and enhances your website by applying certain measures and parameters to it that improves its ranking (get you in the top search results) in Search Engines such as Google, Bing and Yahoo.
SEO is a powerful measure that can boost your business in a tough competition and must be an important part of your business marketing strategy, so investment in it is worth it.
SEO gives you an edge over your competitors, increases your website or blog visibility on the internet, and thus boosts traffic to it which means more potential customers, website visitors and business leads!
Non-optimised websites simply fall far behind in internet searches and miss out on potential new business leads.
The web offers a huge variety of guides and tutorials on how to optimise your content in a way that it ranks higher in the search but how would you know which of those instructions are truly effective and will work well on your WordPress website or blog?
We have decided to list the universal SEO techniques that will make your website or blog climb to the top of the search ladder and can have an edge over your competitors within no time.
Below are our 5 WordPress SEO Tips to generate more traffic to your website or blog.
1. Modern and Responsive Website Design (mobile & tablet friendly website and blog)
With most people now accessing websites through mobiles and tablets, a responsive website is based on modern and advanced technology that ensures that your website is fit to be viewed appropriately on all devices. Including desktops, laptops, tablets and mobile phones.
Does your WordPress website or blog provide the web audience with a seamless browsing experience on all contemporary devices?
Each device has a different screen size, so a responsive website is automatically resized accordingly, based on the used device.
Your website must be built in such a way that it provides the viewer with an optimal user experience without any hassles whether on the portrait or landscape viewing mode.
In line with the modern technology, a responsive design is Google’s search engine ranking signal, thus Google prioritises responsive websites and blogs above all other types of websites and ranks them higher in search engines.
So, if you want to make your website more accessible to your visitors, make sure that your website and blog can perform in any web environment. ( Google’s tips for mobile-friendly websites will guide you in the right direction )
If you want to test how a responsive website design looks and resizes on different devices, check out the responsive estate agents website templates from QuantaTec.
2. Optimize Your Post and Page Titles
As you work on a page or blog post, pay special attention to its title. Probably the one most import things on your page in terms of SEO is your title. So make sure that your title contains your keyword phrase that you want the page to rank for.
A well-written and eye-catching headline is a way to success.
Make it very specific, accurate yet catching and intriguing. Try not to make your title too long and use 50 to 60 characters as your maximum length.
3. Use Short & Clear Permalinks
From the point of view of search engines, permalinks and link structure are very important.
Separate words with hyphens and do not use stop words such as ‘and’, ‘or’, ‘but’, ‘at’, etc.
Make sure you use the targeted keyword in the permalink and the length should not exceed 100 characters.
4. Make Internal Linking between your Blog Posts and Pages, a Habit
Internal links between posts and pages can highly improve the visitor’s navigation on your website. While adding quick links to relevant blog posts and pages, you suggest other articles that may come in handy to your audience as they read your post.
It is very likely that the majority of the audience reaching your website will be made up of first-time visitors who know little to nothing about the topic covered on your website or blog.
Once you have blogged for a while, you will have enough content that you would want people to read. With internal linking, you can send new readers to check out your older relevant posts. As a result, this will increase reader engagement and the average time that they spend on your website or blog.
5. Create a Sitemap of your website pages and posts
A sitemap is an important part of any website and is a necessity for the SEO of your WordPress Website or Blog.
Your website can contain tons of pages. In order to get it indexed by Google or any other search engines, the search engine needs to know your website pages structure.
The purpose of the Sitemap is to list all the links to your website pages and posts in an XML document so that Google can index your website or blog more efficiently.
Plugins are freely available that can be used to generate Sitemaps for your website automatically. One of them is Google XML Sitemaps.